Cases

Our demands are met with efficiency and attention, always trying to exceed expectations and deliver valuable results. Below we share some of our highlight projects.

  • Advertising Research

    Segment

    Automotive

    Objective

    Advertisement Evaluation

    Target

    Men and women age group 20-59 who bought car last year

    Scope

    Brazil - São Paulo
    Rio de Janeiro
    Porto Alegre and
    Salvador / Chile – Santiago, Cocepcion
    and Vina Del Mar.

    Techniques

    PAPI

    Sample

    N=800

  • Market Evaluation

    Segment

    Durables / Electrical Goods

    Objective

    Pre and post general shopping experience evaluation study for an electronics manufacturer

    Target

    Consumers in trade marketing

    Scope

    Brazil - São Paulo

    Techniques

    PAPI

    Sample

    N=400

  • Business to Business

    Segment

    Petrol / Oil / Gas

    Objective

    Evaluate an online learning platform

    Target

    Experienced professionals and students of petrophysical, Geophysicists and Petroleum Engineers

    Scope

    Brazil - Several cities

    Techniques

    On Line Bulletin Board

    Sample

    N=10

  • Concept Testing

    Segment

    Beverages

    Objective

    To understand the purchashing and consumption habits from consumers' perspective about alcoholic beverages

    Target

    Men and women between 21 45 years old who drink alcoholic beverages on a regular basis

    Scope

    Brazil - São Paulo

    Techniques

    Focus Group Discussion

    Sample

    N=8

  • Consumer Research

    Segment

    Foods / Nutrition

    Objective

    Evaluation taste test specializes in the Pasta category.

    Target

    Men and women who hold purchase decision power and prepare themselves most of the meals of the household

    Scope

    Brazil - São Paulo

    Techniques

    PAPI

    Sample

    N=350

  • Packaging/Design

    Segment

    Retail / Wholesale

    Objective

    Store checking of packages, price, number of units, etc

    Target

    Major supermarkets in Brazil

    Scope

    Brazil - São Paulo

    Techniques

    Mystery Shoppers

    Sample

    N=4500

  • Product Test

    Segment

    Cosmetics

    Objective

    Evaluate and test the concept, packaging, name and competitiveness of a product line.

    Target

    Women between 21 and 59 years age

    Scope

    Brazil – São Paulo, Rio de Janeiro, Recife e Porto Alegre.

    Techniques

    CAPI

    Sample

    N=255

  • Medical Research

    Segment

    Healthcare / Pharmaceutical

    Objective

    Better understand treatment methods, types and perceptions regarding type 2 diabetes patients in each medical specialty

    Target

    Endocrinologists, cardiologists and general practitioners

    Scope

    Brazil – São Paulo e Recife

    Techniques

    In-depth Interview e Focus group Discussion

    Sample

    N=40

  • Car Clinic

    Segment

    Automotive

    Objective

    Evaluation of prior to release, evaluation of marketing and benchmarking for a new model.

    Target

    Owners and those who intend to buy Segment B Hatchback vehicles, as well as professionals in the automotive industry.

    Scope

    Brazil - São Paulo, Rio de Janeiro e Salvador

    Techniques

    PAPI / Focus Group Discussions / In-depth Interview

    Sample

    N=450



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