Quantitative Research

The main reason why we should run a Quantitative Research is to discover how many people in a particular population have a specific characteristic or a group of characteristics. This type of research is specially used to create precise and reliable measures which allows for statistical analysis (SITE ETHOS, 2002).

Expert Research has a team consisting of professionals who are experts in the preparation and application of the main types of quantitative research used by large companies.

In this segment, Expert Research develops the following:

- Personal Interview applied in paper (PAPI – Paper Applied Personal Interview)

- Electronic Interviews applied over the telephone (CATI – Computer Applied Telephone Interview)

- Personal Interview applied on the computer (CAPI – Computer Applied Personal Interview)

- Computer Interviews applied on the WEB (CAWI – Computer Applied WEB Interview)

- Research by Sections
(Gangue Survey)
*for smaller groups with longer questionnaires and better elaborated questions, with a moderator to explain the procedures – personally or in a video.

- Panel Research
(CAWI – Computer Applied WEB Interview)
*Low cost type for large groups Fast data capture. More dynamic research.

- Research via SMS
*short research for greater interaction

See more information about the phases for preparation, application and results of a research HERE.

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